Effective date: November 4, 2025
Website: https://www.nutritionbyserena.com/

Nutrition by Serena, LLC (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about visitors and customers of our website and services (the “Site” and the “Services”).

This Policy is provided for general informational purposes and is not legal advice. Please consult counsel to confirm it meets your obligations.

Information We Collect

Information you provide directly

Contact details: name, email address, phone number, mailing address
Account information if you create an account: username and password
Purchase and subscription details: products purchased, plan type, renewal dates
Communications: messages via forms, email, surveys, or social media
User content: testimonials, comments, and other content you choose to share
Health-related context you voluntarily provide in free-text form. Please avoid sharing sensitive medical details in public website forms. Use our client portal or secure methods if instructed.

Information collected automatically

Device and usage data: IP address, browser type, referring pages, pages visited, timestamps
Cookies and similar technologies to remember preferences, understand usage, support security, and deliver marketing. See Cookies below.

Information from third parties

Payment processors and e-commerce platforms that process your payments and share limited transaction data with us
Email marketing and analytics providers that help send emails and measure engagement
Social media platforms if you interact with our pages or connect your account

How We Use Information

We use information to:

Provide, maintain, and improve the Site and Services
Process orders, payments, and subscriptions
Communicate with you about your account, purchases, and updates
Send newsletters and promotions when you opt in (you can opt out anytime)
Personalize content and measure the effectiveness of communications and ads
Detect, prevent, and respond to security incidents and misuse
Comply with legal obligations and enforce our Terms of Use

Legal Bases for Processing (EEA/UK)

Where GDPR or UK GDPR applies, our legal bases may include consent, contract performance, legitimate interests, legal obligation, and protection of vital interests, as applicable.

Cookies and Similar Technologies

We use cookies, pixels, and local storage to operate the Site, remember settings, analyze traffic, and support marketing. You can manage cookies in your browser. Where required, we will display a cookie banner and obtain consent for non-essential cookies.

Disclosure of Information

We share information with:

Service providers that host the Site, process payments, send emails, provide analytics, or support customer service. They may use information only to provide services to us.
Business transfers in connection with a merger, acquisition, financing, or sale of assets.
Legal and safety where disclosure is required by law or to protect rights, safety, or property.
With your direction or consent, e.g., when you post a testimonial or connect a third-party account.

We do not sell personal information for money. We may share limited information for cross-context behavioral advertising. See Your Privacy Rights for choices.

Payments

Payments are handled by third-party processors. Your full payment card details are provided directly to those processors and are not stored by us. Their privacy policies govern their use of your information.

Email Marketing

If you subscribe, we use your email to send updates. You can unsubscribe via the link in each email or by contacting us.

Client Portal, Health Information, and HIPAA

Our public Site is not intended to collect protected health information. If you are a client using a designated portal, that information may be handled under a separate notice. Do not submit sensitive health information through public forms.

Data Retention

We retain information as long as needed to provide Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and purpose.

Your Privacy Rights

U.S. state privacy rights (including California).
Depending on your state, you may have rights to know, delete, correct, and opt out of sale or sharing for cross-context behavioral advertising, and to limit use of sensitive personal information. We do not use sensitive personal information to infer characteristics.
To exercise rights or submit a request, email privacy@nutritionbyserena.com. To opt out of sale or sharing, use the “Do Not Sell or Share My Personal Information” link (if available), adjust cookie preferences, or enable a recognized opt-out preference signal where supported. We may need to verify your identity. You may use an authorized agent with proper authorization. We will not discriminate against you for exercising rights.

EEA/UK.
Where GDPR applies, you may have rights to access, rectification, erasure, restriction, objection, portability, and to withdraw consent. You can also lodge a complaint with your local supervisory authority.

Children’s Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us to delete it.

Security

We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is fully secure. You are responsible for keeping your account credentials confidential.

International Data Transfers

We are based in the United States. If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S. We take steps to comply with applicable transfer requirements.

Third-Party Links and Sites

The Site may link to third-party websites and services. Their practices are governed by their policies. We are not responsible for those practices.

Changes to This Policy

We may update this Policy periodically. The updated version will include a new effective date. Material changes will be highlighted.

Contact Us

Questions or requests:
Nutrition by Serena, LLC
Email: privacy@nutritionbyserena.com

Terms of Use

Effective date: November 4, 2025
Website: https://www.nutritionbyserena.com/

These Terms of Use (“Terms”) govern your access to and use of the website and services provided by Nutrition by Serena, LLC (“we,” “us,” or “our”). By using the Site, you agree to these Terms. If you do not agree, do not use the Site.

These Terms are for general informational purposes and are not legal advice. Consult counsel to tailor to your business.

Eligibility and Accounts

You must be at least 18 years old to use the Site. You are responsible for your account and for maintaining the confidentiality of your login credentials. Notify us promptly of any unauthorized use.

Purchases, Subscriptions, and Billing

We may offer digital products, memberships, subscriptions, courses, and physical merchandise. Prices, taxes, and shipping (if applicable) are shown at checkout.

Payment processing. Payments are processed by third-party providers. We do not store full payment card details.
Auto-renewal. Subscription plans may renew automatically unless you cancel. Cancel at least 7 days before renewal through your account or by contacting us.
Free trials and promotions. Promotional terms apply as stated at sign-up.
Refunds and returns. Except as stated in a separate policy, all sales are final. If a separate policy exists, it controls.

Not Medical Advice

Information on the Site is for education and general guidance only. It is not medical advice and does not create a provider-patient relationship. For medical advice, consult your physician or qualified professional. In an emergency, call your local emergency number or dial 911.

Acceptable Use

You agree not to:

Violate laws or regulations
Infringe intellectual property or privacy rights
Upload or transmit malware or harmful code
Attempt to gain unauthorized access to systems or data
Misrepresent your identity or affiliation
Interfere with the operation of the Site or Services

Intellectual Property

The Site and its content (text, graphics, logos, videos, software) are owned by us or our licensors and protected by law. We grant you a limited, nonexclusive, nontransferable license to access and use the Site for personal, noncommercial purposes. You may not copy, modify, distribute, sell, or create derivative works except as expressly permitted.

User Content and Feedback

If you submit content (testimonials, reviews, comments, suggestions), you grant us a worldwide, royalty-free, perpetual license to use, reproduce, display, modify, and distribute that content in connection with the Site and our business. You represent you have the rights to grant this license and that your content does not infringe others’ rights.

Third-Party Services and Links

The Site may include links to third-party websites, tools, platforms, or services. We do not control and are not responsible for third-party content or practices. Your use of third-party services is at your own risk and subject to their terms and policies.

SMS, Email, and Electronic Communications

If you opt in to receive emails or text messages, you consent to receive electronic communications from us. You may opt out at any time by following the instructions in our messages. Message and data rates may apply for SMS.

Copyright Policy (DMCA)

If you believe content on the Site infringes your copyrights, send a notice compliant with 17 U.S.C. § 512 to legal@nutritionbyserena.com including: your contact info, identification of the copyrighted work and the material claimed to be infringing, a statement of good-faith belief, and a statement under penalty of perjury that the information is accurate and you are authorized to act.

Disclaimers

The Site and Services are provided “as is” and “as available.” To the maximum extent permitted by law, we disclaim warranties of merchantability, fitness for a particular purpose, and non-infringement, and any warranties arising from course of dealing or usage of trade. We do not guarantee the Site will be uninterrupted, secure, or error-free.

Limitation of Liability

To the maximum extent permitted by law, we and our officers, directors, employees, contractors, and agents are not liable for indirect, incidental, consequential, special, exemplary, or punitive damages. Our total liability for any claim arising out of or relating to the Site or these Terms will not exceed the greater of one hundred U.S. dollars ($100) or the amount you paid to us in the twelve months before the claim arose.

Indemnification

You agree to indemnify and hold us harmless from and against claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to your use of the Site or violation of these Terms.

Governing Law, Arbitration, and Venue

These Terms are governed by the laws of the State of Florida, without regard to conflict of laws rules. Any dispute will be resolved through binding arbitration conducted by a single arbitrator under the rules of the American Arbitration Association. The arbitration will take place in Orange County, Florida, or by video conference if agreed. You and we waive the right to a jury trial and to participate in a class action. You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing sereba@nutritionbyserena.com with your name and a clear statement that you opt out. Either party may bring an individual action in small claims court within the permitted jurisdiction.

Termination

We may suspend or terminate access to the Site at any time. You may stop using the Site at any time. Sections that by their nature should survive termination will survive, including ownership provisions, disclaimers, limitations of liability, and dispute resolution.

Changes to the Terms

We may update these Terms periodically. The updated version will include a new effective date. Continued use after changes means you accept the updated Terms.

Contact

Nutrition by Serena, LLC
Email: serena@nutritionbyserena.com